SEO is the work that gets your business found on Google when someone searches for what you do.
It is still the biggest source of new customers for most local businesses. It means a fast, well-built website, pages for every service and area you cover, your business facts set up the way Google reads them, and fresh content that answers what your customers search for.
What we do: We build the site, the service pages, and the monthly content, and we handle the technical work behind your rankings — so you climb Google without touching any of it.
AEO is the work that gets your business named when someone asks an AI assistant — like ChatGPT, Google's AI Overviews, Gemini, or Perplexity — instead of searching.
These assistants don't show ten blue links. They give one answer, and they name a few businesses. If your business isn't in that answer, the customer never sees you. AEO means writing your site the way these engines read it: clear, direct answers to the real questions customers ask, your business facts in machine-readable form, and the trust signals the engines look for before they recommend someone.
What we do: We structure your site and content for answer engines, publish the plain-language answers they quote, and track every month whether the assistants are naming you.
GEO is the newer, broader work of making sure AI engines represent your business accurately and favorably when they generate an answer about you.
Where AEO is about being named, GEO is about being described right — your services, your areas, your prices, your reputation — and being the source the AI chooses to quote. It depends on a consistent story about your business across the whole web, content built to be cited, and being present in the places these engines pull from.
What we do: We keep your business's story consistent everywhere an AI looks, build content designed to be quoted, and get you into the sources the engines trust.
The businesses that show up in AI answers today become the default tomorrow
Right now, most small businesses are invisible when someone asks an AI assistant for a recommendation. That won’t last. As more customers ask instead of search, the few businesses the AI already knows and trusts become the ones it recommends by default — the same way the top of Google became the default a decade ago. The advantage goes to whoever does the work first, while competitors are still ignoring it.
You don’t need to understand any of it. That’s our job. You take the calls.
SEO, AEO & GEO, in plain English
What is the difference between SEO, AEO, and GEO?
SEO (search engine optimization) gets you found on Google's regular search results. AEO (answer engine optimization) gets your business named when someone asks an AI assistant like ChatGPT or sees a Google AI Overview. GEO (generative engine optimization) makes sure those AI answers describe your business accurately and choose you as the source. They overlap, and a strong online presence needs all three — more and more customers ask an AI instead of scrolling search results.
How do I get my business recommended by ChatGPT or other AI assistants?
AI assistants recommend businesses they can find and trust. That means a website built the way these engines read it — plain-language answers to the questions customers actually ask, your business facts (services, areas, hours, reviews) in a form machines understand — and a consistent, credible presence across the web. We build and run exactly that, and we check every month which assistants are naming you.
Why does AEO and GEO matter now?
The way people find local businesses is shifting from searching to asking. When someone asks an AI 'who's the best junk removal company near me?', the AI names a handful of businesses — and most small businesses are invisible in those answers today. Getting in early, while your competitors ignore it, is a real advantage. The businesses that show up in AI answers now will be the default recommendations as more customers switch.
Do you guarantee I'll show up in AI answers?
No one honest can guarantee an exact ranking or that a specific AI will name you on a given day — anyone who promises that is lying. What we guarantee is the work: we build your site and content the way the engines read them, keep your business's story consistent everywhere, and track your AI visibility every month so you can see it improving. We show you the results, in plain English.
Is this included, or is it extra?
Our Growth plan includes all three — SEO, AEO, and GEO — built and run for you as part of your whole online presence. There's no separate AI add-on to buy. We scope the plan to your business on a quick call.
Book a call and we’ll show you where your business stands on Google and in AI answers today — and exactly what we’d build to put you in front.
Book a call